Strategy Development
According to IDC, customers are four times more likely to buy your product if it is presented in their local language. So those companies that have got their localization strategy right are surely reaping huge dividends.
EQHO can assist you to enhance the development or deployment of your localization strategy by bringing holistic business perspectives and invaluable technical, linguistic and cultural experience to each area of your business. We also fully understand that no two companies are alike and that change is often difficult to manage. So for this reason, any localization strategy that is deployed must be sensible and scalable, must be in line with your corporate culture, and must be aligned to the achievement of your corporate growth goals.
In these days of domestic market uncertainty and local market saturation it is becoming increasingly essential that localization strategy be viewed as an essential element in overall product development. A properly executed localization strategy will provide a key competitive advantages to help build a firm platform for launching and managing a global brand. Some examples of the components within a localization strategy include internationalization best practices, a localization maturity model road-map, integrated development, authoring and localization processes, international market prioritization and low-cost local market support. And of course your localization strategy must also meet the linguistic and cultural needs of your international clients quicker, cheaper and more effectively than your competitors.
Project Elements
EQHO can assist you in the following ways in order to develop a robust, yet flexible localization strategy:
- Assist you to develop and deploy an effective localization strategy for maximum returns
- Help to prioritize markets/segments from a strategic standpoint
- Identify what materials should be translated for which markets
- Enhance internal authoring and development standards and processes
- Align business units into the overall localization strategy
- Provide clear localization strategy ROI metrics for each business unit.
Project Deliverables
- A Localization Strategy Audit Report of how well suited your development and authoring practices are to support a scalable localization strategy, plus recommendations (if needed) on suggested enhancements or changes to increase overall localization strategy effectiveness
- A consultation meeting or tele-conference to discuss localization strategy outcomes and decide on a course of actions
- A sensible road-map for all stakeholders to follow through time in order to increase the effectiveness of your localization strategy by adopting a localization maturity framework
- Assistance with market prioritization. For example, helping with decision about what needs to be translated or what does not necessarily need to be translated for certain markets.
- Formal, periodic reviews of your localization strategy effectiveness, including recommendations for localization strategy enhancement
Benefits
- A scalable localization strategy to grow and support your business regionally or globally
- A corporate mindset that thinks of the international customer in the same way as domestic customers
- Quicker time-to-market with localized products supported by an efficient localization strategy
- Increased revenues by penetrating previously inaccessible niche overseas markets
- Efficient development-to-localization processes which decrease overall timelines
- Greater brand awareness and value through localized products that are culturally adapted
- A corporate mindset via localization strategy that thinks of the international customer in the same way as the domestic customer
Continue to the following areas to find out how EQHO can help you with your localization strategy:
1. Localization Model Development