101 Guides Archives

Translation vs. Transcreation – Marketing Internationally

The global marketplace is now a reality. With this new reality comes new concepts of how we all do business.…

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Website translation or localization can increase your global business reach.

Website translation or localization is an effective tool that can have many benefits for your company, including increasing global reach;…

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Subtitles Or Voiceover: The Great Debate

Subtitles Or Voiceover: The Great Debate

Do you know your customers? I mean really know them?If so, choosing between using subtitles and employing a voiceover artist…

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Why are pronunciation guides so important?

Why are pronunciation guides so important?

We've already talked about the importance of creating a great voiceover script and how a project hand-off can be handled…

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Creating The Perfect Voiceover Script

Creating The Perfect Voice Over Script

While translators will know how to write and speak in their native language, this does not necessarily mean they can…

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Taking Your Content Global – Six Top Tips

Taking Your Content Global - Six Top Tips

Creating source content that will be translated into multiple languages presents a number of challenges. By spending a bit of time…

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What To Expect From Your Translation Service Provider

What to expect from your translation service provider

So, you have some engaging literature to promote your latest product or service, you’ve done your market research and you…

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Uncovering the Hidden Costs of Translation & Localization: A Quick Take

Introduction -- What are the Hidden Costs? Where are they Hiding?Picture this: Your management team has spent countless months analyzing,…

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Are there enough bilingual people? A business consideration

Image 1: UK firms want bilingual staff

Nearly two-thirds of UK firms recognize the need for foreign language skills. The annual CBI/Pearson Education and Skills Survey 2014 underlines…

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Preparing For A Voiceover Project Hand-Off

Preparing For A Voiceover Project Hand-Off

Voiceover projects require a high degree of skill and organization in order to be successful.Aside from the work that is…

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