Global Trends Archives

Multilingual SEO for global brands

Multilingual SEO - SEO Translation

You are aware that your business must transcreate its message as you broaden your digital horizons. Multilingual SEO is an…

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Machine Translation vs. Transcreation

Website Translation and Machine Translation

Website translation and localization is rapidly gaining traction in every corner of the world as businesses seek to expand their…

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Top tips for website translation

Website Translation Top Tips

As the business world opens up into the global community, your online marketing must shrink into local communities. Those communities…

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Getting to market faster with minimum viable content (MVC)

MVC - Minimum Viable Content - Website Translation

Iterative processes are fast losing ground to the continuous improvement philosophy. What does this mean for your business? Many things,…

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Languages & Markets (Which languages should I translate to?)

Website translation or localization is an effective tool that can have many benefits for your company, including increasing global reach;…

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Uncovering the Hidden Costs of Translation & Localization: A Quick Take

Introduction -- What are the Hidden Costs? Where are they Hiding?Picture this: Your management team has spent countless months analyzing,…

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Are there enough bilingual people? A business consideration

Image 1: UK firms want bilingual staff

Nearly two-thirds of UK firms recognize the need for foreign language skills. The annual CBI/Pearson Education and Skills Survey 2014 underlines…

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Twitter removes Bing translation tool

Twitter removes Bing translation tool

Translation tools on websites are never quite as accurate as you want them to be, but nevertheless they are often…

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Multilingual websites: Offering a good user experience

Multilingual websites: Offering a good user experience

The global popularity of e-commerce shows no sign of slowing down. The payment system celebrated its 20th birthday on August 11th,…

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Have you got a global content strategy?

Have you got a global content strategy?

Speaking to your audience is vitally important if you want to keep them engaged. Companies need to establish a relationship with…

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