Global Trends Archives

Do you know your language rights?

Do you know your language rights?

Have you ever found yourself in a foreign country trying to deal with an issue but being unable to speak…

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Localizing in Asia: The need to break down cultural barriers

Localizing in Asia: The need to break down cultural barriers

Companies need to embrace an Eastern approach if they want to be successful with localization in Asia.  This is according…

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The Bible: The most translated book in the world

The Bible: The most translated book in the world

Available in over 2,800 languages, the Bible is comfortably the most translated piece of work in history. A central element…

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The rise and rise of the Ice Bucket Challenge

The rise and rise of the Ice Bucket Challenge

It seems like everyone in the world has done the Ice Bucket Challenge.  George W. Bush, Michael Jordan and Stephen…

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Love words? Then support International Literacy Day

Love words? Then support International Literacy Day

Here at EQHO, we're big fans of people who can read and write in more than one language.  Apart from…

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Why so serious? Japanese translations offer major challenges

Japan localizations Q&A: Language complexity and business culture

Japanese localization projects are notoriously difficult, as expectations have to be maintained and grammatical challenges overcome. Here, one of our…

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Puma scores marketing own goal

Puma scores marketing own goal

So you're a global sports brand looking to use high-profile endorsements to boost visibility on your new product range. Sounds…

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EQHO To Focus On Localization Fundamentals In New Chulalongkorn University Translation & Localization Syllabus

EQHO To Focus On Localization Fundamentals In New Chulalongkorn University Translation & Localization Syllabus

EQHO Communications has revised Chulalongkorn University’s localization syllabus as part of its community development initiative. Fundamentals of Localization is a…

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Brand storytelling: The next stage of marketing

Brand storytelling: The next stage of marketing

What goes into making a great brand?  While a brand is only ever as good as its products and services,…

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Bilingualism and advertising: A perfect match?

Bilingualism and advertising: A perfect match?

Does a bilingual person respond to adverts differently depending on what language they are viewed in? The benefits of bilingualism are…

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