Global Trends Archives

The rise and rise of the Ice Bucket Challenge

The rise and rise of the Ice Bucket Challenge

It seems like everyone in the world has done the Ice Bucket Challenge.  George W. Bush, Michael Jordan and Stephen…

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Love words? Then support International Literacy Day

Love words? Then support International Literacy Day

Here at EQHO, we're big fans of people who can read and write in more than one language.  Apart from…

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Why so serious? Japanese translations offer major challenges

Japan localizations Q&A: Language complexity and business culture

Japanese localization projects are notoriously difficult, as expectations have to be maintained and grammatical challenges overcome. Here, one of our…

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Twitter removes Bing translation tool

Twitter removes Bing translation tool

Translation tools on websites are never quite as accurate as you want them to be, but nevertheless they are often…

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Puma scores marketing own goal

Puma scores marketing own goal

So you're a global sports brand looking to use high-profile endorsements to boost visibility on your new product range. Sounds…

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EQHO To Focus On Localization Fundamentals In New Chulalongkorn University Translation & Localization Syllabus

EQHO To Focus On Localization Fundamentals In New Chulalongkorn University Translation & Localization Syllabus

EQHO Communications has revised Chulalongkorn University’s localization syllabus as part of its community development initiative. Fundamentals of Localization is a…

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Brand storytelling: The next stage of marketing

Brand storytelling: The next stage of marketing

What goes into making a great brand?  While a brand is only ever as good as its products and services,…

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Multilingual websites: Offering a good user experience

Multilingual websites: Offering a good user experience

The global popularity of e-commerce shows no sign of slowing down.  The payment system celebrated its 20th birthday on August…

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Bilingualism and advertising: A perfect match?

Bilingualism and advertising: A perfect match?

Does a bilingual person respond to adverts differently depending on what language they are viewed in? The benefits of bilingualism are…

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Are there enough bilingual people? A business consideration

Image 1: UK firms want bilingual staff

Nearly two-thirds of UK firms recognize the need for foreign language skills.  The annual CBI/Pearson Education and Skills Survey 2014…

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