Global Trends Archives

Bilingualism and advertising: A perfect match?

Bilingualism and advertising: A perfect match?

Does a bilingual person respond to adverts differently depending on what language they are viewed in? The benefits of bilingualism are…

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Global marketing: Make sure your content shines

Global marketing: Make sure your content shines

Marketing is a global game as organizations seek to extend their reach to as many parts of the world as…

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World Cup And The Olympics: A Localization Opportunity

Image 1: World Cup And The Olympics: A Localization Opportunity

The World Cup and Olympics are sporting events that attract a truly global audience. Statistics from Fifa show that 909.6…

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Hello! Englishization Gathers Pace

Hello! Englishization Gathers Pace

We've spoken before about how loanwords find their way into various languages and their usage becomes socially acceptable.  These words…

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Emerging Asia – Localization On The Rise

Emerging Asia - Localization On The Rise

In the past few years the localization industry has experienced an increased interest in Asian languages from buyers of language services.…

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Is Asia Ready For The Boom In Localization?

Is Asia Ready For The Boom In Localization?

It is an exciting time for the world, as companies increasingly look to harness technology to break down communication barriers.…

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Expanding Into Emerging Markets: A Guide

Expanding Into Emerging Markets: A Guide

Expanding overseas into emerging markets creates both opportunities and challenges for companies – large and small. While there are obvious…

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McDonald’s Masters Localization Efforts

McDonald's Masters Localization Efforts

The pursuit of becoming a household name is at the forefront of most global brand agendas. Central to this is…

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Dubai: An Attractive Business Opportunity

Dubai: An Attractive Business Opportunity

Expanding into a new country brings with it many challenges. As well as getting to know the ins and outs of the market,…

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Is Your Business Ready To Become A Multinational?

Is your business ready to become a multinational?

Global expansion is at the forefront of most modern-day companies - small and large, as firms forever seek ways to boost…

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