Global Trends Archives

Why so serious? Japanese translations offer major challenges

Japan localizations Q&A: Language complexity and business culture

Japanese localization projects are notoriously difficult, as expectations have to be maintained and grammatical challenges overcome. Here, one of our…

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Puma scores marketing own goal

Puma scores marketing own goal

So you're a global sports brand looking to use high-profile endorsements to boost visibility on your new product range. Sounds…

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EQHO To Focus On Localization Fundamentals In New Chulalongkorn University Translation & Localization Syllabus

EQHO To Focus On Localization Fundamentals In New Chulalongkorn University Translation & Localization Syllabus

EQHO Communications has revised Chulalongkorn University’s localization syllabus as part of its community development initiative. Fundamentals of Localization is a…

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Brand storytelling: The next stage of marketing

Brand storytelling: The next stage of marketing

What goes into making a great brand?  While a brand is only ever as good as its products and services,…

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Bilingualism and advertising: A perfect match?

Bilingualism and advertising: A perfect match?

Does a bilingual person respond to adverts differently depending on what language they are viewed in? The benefits of bilingualism are…

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Global marketing: Make sure your content shines

Global marketing: Make sure your content shines

Marketing is a global game as organizations seek to extend their reach to as many parts of the world as…

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World Cup And The Olympics: A Localization Opportunity

Image 1: World Cup And The Olympics: A Localization Opportunity

The World Cup and Olympics are sporting events that attract a truly global audience. Statistics from Fifa show that 909.6…

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Hello! Englishization Gathers Pace

Hello! Englishization Gathers Pace

We've spoken before about how loanwords find their way into various languages and their usage becomes socially acceptable.  These words…

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Emerging Asia – Localization On The Rise

Emerging Asia - Localization On The Rise

In the past few years the localization industry has experienced an increased interest in Asian languages from buyers of language services.…

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Is Asia Ready For The Boom In Localization?

Is Asia Ready For The Boom In Localization?

It is an exciting time for the world, as companies increasingly look to harness technology to break down communication barriers.…

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