Language Faux Pas Archives

Coca-Cola Blunder Highlights Localization Dangers

Image 1: Coca-Cola has made a localization blunder

Do you adapt your content to local markets in order to increase brand affinity and campaign efficiency? If the answer…

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Subtitle Blunders Leave BBC Red Faced

Image 1: The BBC has made a catalogue of subtitling errors

Using clear language is the best way to speak to people and boost brand authority.  However, trying to be compelling…

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Top Five Translation Blunders

Top Five Translation Blunders

Multinational companies are always looking to engage and interact with consumers in fresh and exciting ways. Creating imaginative slogans, thought…

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The Not So Simple Handshake

The Not So Simple Handshake

Doing business in a range of countries can create challenges for firms. Culture and customs will differ and so it's…

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