How to “touch the heart” of the Chinese market through localization?

How to “touch the heart” of the Chinese market through localization?

Steven Bussey

China is doing its best to position itself as a unique entity both politically and commercially, with great success on both ends. If are looking to infiltrate the Chinese market, prepare yourself for an entirely new culture. You will have to negotiate new and unique government regulations and cultural norms. Your ability to dig deeply […] ... Read more

A Brief Guide to Brand Image Crafting

A Brief Guide to Brand Image Crafting

Kanokthip Sittihiyos

Whether or not you believe a corporation really is a person, the effect of successful branding efforts can, with some utility, be compared to the development of a personality. The development of a distinct and stable personality is a strategy for success in the social realm. People favor those who present stable, somewhat predictable, and […] ... Read more

How to Evolve Your Content Strategy When Entering New Markets

How to Evolve Your Content Strategy When Entering New Markets

Kanokthip Sittihiyos

Think about your content as an extension of your company — because it is one. Content marketing can be positioned as the leading edge for expansion into new markets. As a business about to expand, it’s important to be prepared. Your content strategy will develop your brand identity and awareness, while also collecting information valuable to […] ... Read more

Multimedia Localization: The Pros and Cons of Voiceover, Subtitles and Closed Captioning

Multimedia Localization: The Pros and Cons of Voiceover, Subtitles and Closed Captioning

Kanokthip Sittihiyos

Have you ever wondered about videos and how they choose which ones have voice overs, which ones have subtitles, and which ones have closed captioning? Truthfully, it’s not a one-size-fits-all scenario. Communicating to your audience is important. With technology and video being at the forefront of how companies communicate, knowing the pros and cons of […] ... Read more

3 Steps You Can Take to Avoid Voice-Over & Dubbing Pick-Ups

3 Steps You Can Take to Avoid Voice-Over & Dubbing Pick-Ups

Kanokthip Sittihiyos

Pick-ups are a dreaded outcome of multilingual voice-over recording projects. Professionals in video localization all have their stories of experiences with pick-ups, and all will agree that they’re virtually always problematic. In order to manage the business of recording multilingual voice-overs more efficiently, it’s important to understand what makes pick-ups a significant issue and what […] ... Read more

How Deep Do You Have to Localize to Crack the Chinese Market?

How Deep Do You Have to Localize to Crack the Chinese Market?

Kanokthip Sittihiyos

China is doing its best to position itself as a unique entity both politically and commercially, with great success on both ends. If you are looking to infiltrate the Chinese market, prepare yourself for an entirely new culture. You will have to negotiate new and unique government regulations and cultural norms. Your ability to dig […] ... Read more

How Do I Translate My Website on a Budget?

How Do I Translate My Website on a Budget?

Kanokthip Sittihiyos

Tens of thousands of new business websites make their way onto the Internet every single day. With this kind of competition, wide net strategies no longer have much use for anyone. This is especially true for people without the expansive budget to pay for generic, high visibility keywords and globalized outreach. The preferred strategy for businesses large and small is […] ... Read more

The Future of Voice-Over, Dubbing & Subtitling Localization — 2019 and Beyond

The Future of Voice-Over, Dubbing & Subtitling Localization — 2019 and Beyond

Kanokthip Sittihiyos

It is an exciting time for brands that make the most of voice-over, subtitling and dubbing – there are many new innovations in technology and the public is more interested in video than ever before. Videos are used in advertisements, training, online classes, entertainment and more, and consumers just can’t get enough. 2019 already saw […] ... Read more

Top Tips For Website Translation

Top Tips For Website Translation

Steven Bussey

As the business world opens up into the global community, your online marketing must shrink into local communities. Those communities may be across the world from you, but they must be targeted specifically! This is the art of website translation and localization, a term that should not be misrepresented. Localization does not mean that you […] ... Read more

Building a Powerful Localization Strategy for Less Money

Building a Powerful Localization Strategy for Less Money

Kanokthip Sittihiyos

Developing your webpages and mobile apps for localized markets is, ironically, the way to most effectively expand your commercial outreach. If you have an effective localization strategy, you will be able to address cultural differences, behavioral analytics and conversion analytics for each of your targeted marketplaces. The most important aspect of selling to any new market is […] ... Read more

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