How Deep Do You Have to Localize to Crack the Chinese Market?

How Deep Do You Have to Localize to Crack the Chinese Market?

Kanokthip Sittihiyos

China is doing its best to position itself as a unique entity both politically and commercially, with great success on both ends. If you are looking to infiltrate the Chinese market, prepare yourself for an entirely new culture. You will have to negotiate new and unique government regulations and cultural norms. Your ability to dig […] ... Read more

Localization: The Example of Netflix in Northern Europe

Localization: The Example of Netflix in Northern Europe

Kanokthip Sittihiyos

As far as media entertainment goes, Netflix is the number one case study for accelerated and high engagement. Many peoples talk of scale and the quick turn towards original content as the major advantages that Netflix has over its competition. While they do have an incredibly impressive content library, the localization they employed, before the […] ... Read more

A Summary of 2018’s Media Localization Report

A Summary of 2018’s Media Localization Report

Kanokthip Sittihiyos

Content digitalization is big money now and moving forward, finds Slator in its 2018 Media Localization Report. As an industry, media entertainment is experiencing accelerated growth, as new challengers pop up in the face of traditional production and distribution models in Hollywood. New methods of consumption are making content more readily accessible to online video […] ... Read more

Multilingual SEO for global brands

Multilingual SEO for global brands

Steven Bussey

You are aware that your business must transcreate its message as you broaden your digital horizons. Multilingual SEO is an essential component of any global marketing program. The nuances of this process are truly an art form, but there is a certain science to it as well. The first step to international SEO is keyword […] ... Read more

Building a Powerful Localization Strategy for Less Money

Building a Powerful Localization Strategy for Less Money

Kanokthip Sittihiyos

Developing your webpages and mobile apps for localized markets is, ironically, the way to most effectively expand your commercial outreach. If you have an effective localization strategy, you will be able to address cultural differences, behavioral analytics and conversion analytics for each of your targeted marketplaces.The most important aspect of selling to any new market is making […] ... Read more

How Do I Translate My Website on a Budget?

How Do I Translate My Website on a Budget?

Kanokthip Sittihiyos

Tens of thousands of new business websites make their way onto the Internet every single day. With this kind of competition, wide net strategies no longer have much use for anyone. This is especially true for people without the expansive budget to pay for generic, high visibility keywords and globalized outreach.The preferred strategy for businesses large and small is to […] ... Read more

Machine Translation vs. Transcreation

Machine Translation vs. Transcreation

Steven Bussey

Website translation and localization is rapidly gaining traction in every corner of the world as businesses seek to expand their international presence, market appeal, and revenue. While the goal of all businesses is to contain costs; accelerate time-to-market of products, services, and updates; and increase revenues whenever possible without losing quality in their offerings, every […] ... Read more

Top tips for website translation

Top tips for website translation

Steven Bussey

As the business world opens up into the global community, your online marketing must shrink into local communities. Those communities may be across the world from you, but they must be targeted specifically! This is the art of website translation and localization, a term that should not be misrepresented. Localization does not mean that you […] ... Read more

Getting to market faster with minimum viable content (MVC)

Getting to market faster with minimum viable content (MVC)

Steven Bussey

Iterative processes are fast losing ground to the continuous improvement philosophy. What does this mean for your business? Many things, but primarily that you now have no spare time to bring your products to market. Yes, you need to maintain a schedule, but also need to have your face in the marketplace at all times. Fortunately, […] ... Read more

Translation vs. Transcreation – Marketing Internationally

Translation vs. Transcreation – Marketing Internationally

Steven Bussey

The global marketplace is now a reality. With this new reality comes new concepts of how we all do business. One of the most important aspects of international business is dealing with the nuances of communication between cultures.Translation was good enough for social ties – it may not be good enough for the business world. […] ... Read more

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