Make an impression globally
Probably more so than any other industry, fashion brands understand the importance of making a good impression. Whether they sell clothes, shoes or accessories, they rely on good aesthetics to convince customers to make a purchase. Communicating with employees, customers, and contractors globally requires the same careful attention to detail – in every language. It’s not only words or business messages that need to be accurately translated, it is vital that the brand message, style and values of the company are consistently conveyed across all communications channels.
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The best localization will not even be noticed, as it allows a product or service to be launched in a new region as if it’s indigenous. This helps businesses become accepted as brands and increases engagement around the company.
Consistent messaging across your target markets is essential and this is where localization comes in. Billions of people don’t speak English and millions more potential consumers in Asia with low-level English proficiency are entering the market every year, so businesses with ambitions of global expansion need to be addressing customers in their native tongue. Whatever segment of the fashion industry your company is targeting – be it men’s, women’s or children’s apparel – EQHO has specialists who can provide the expertise required to ensure that your message is clearly conveyed to your customers and prospects.
Communicating to potential international markets requires branding that is seamless and easily understandable in numerous regions. More than half of consumers admit that being able to obtain information in their own language is more important to them than the price of a product or service.
A straight translation is not sufficient, as this could leave fashion brands embarrassed as the central point of their message is lost in the nuances of languages. Localization takes all of this into account and looks for ways to translate your words in a way that ensures a clear and consistent message for target audiences, regardless of where they are located and what language they speak.
What’s more, we also provide a number of other services to ensure brand consistency across all of your localized content, including:
Multilingual corporate style guide development
Fashion specialist translators and editors
Desktop publishing and design
Video and product demo localization
Download our free comprehensive 20 page Localization 101 guide
We can translate over 50 languages and have an unrivalled team of in-house linguists and experts, which means we can ensure your project will be completed to the highest standard. So to find out more about the adoption of content to meet the linguistic and cultural requirements of a specific target market contact us now.