!-- Google Tag Manager -->

Global Trends Archives

Transcreation in Marketing: Go Global with Proper Localization

It is generally accepted that marketing in the digital age is a mix of science and art.  At the same…

Read more »

How to “touch the heart” of the Chinese market through localization?

China is doing its best to position itself as a unique entity both politically and commercially, with great success on…

Read more »

A Brief Guide to Brand Image Crafting

Whether or not you believe a corporation really is a person, the effect of successful branding efforts can, with some…

Read more »

How to Evolve Your Content Strategy When Entering New Markets

Think about your content as an extension of your company — because it is one. Content marketing can be positioned…

Read more »

Top Tips For Website Translation

eCommerce Website Translation

As the business world opens up into the global community, your online marketing must shrink into local communities. Those communities…

Read more »

Multilingual SEO for global brands

Multilingual SEO - SEO Translation

You are aware that your business must transcreate its message as you broaden your digital horizons. Multilingual SEO is an…

Read more »

Machine Translation vs. Transcreation

Website Translation and Machine Translation

Website translation and localization is rapidly gaining traction in every corner of the world as businesses seek to expand their…

Read more »

Getting to market faster with minimum viable content (MVC)

MVC - Minimum Viable Content - Website Translation

Iterative processes are fast losing ground to the continuous improvement philosophy. What does this mean for your business? Many things,…

Read more »

Languages & Markets (Which languages should I translate to?)

Website translation or localization is an effective tool that can have many benefits for your company, including increasing global reach;…

Read more »

Uncovering the Hidden Costs of Translation & Localization: A Quick Take

Introduction -- What are the Hidden Costs? Where are they Hiding?Picture this: Your management team has spent countless months analyzing,…

Read more »

More » Content

Contact Us