Global Trends Archives

Transcreation in Marketing: Go Global with Proper Localization

It is generally accepted that marketing in the digital age is a mix of science and art.  At the same…

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How to “touch the heart” of the Chinese market through localization?

China is doing its best to position itself as a unique entity both politically and commercially, with great success on…

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A Brief Guide to Brand Image Crafting

Whether or not you believe a corporation really is a person, the effect of successful branding efforts can, with some…

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How to Evolve Your Content Strategy When Entering New Markets

Think about your content as an extension of your company — because it is one. Content marketing can be positioned…

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Top Tips For Website Translation

Website Translation Top Tips

As the business world opens up into the global community, your online marketing must shrink into local communities. Those communities…

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Multilingual SEO for global brands

Multilingual SEO - SEO Translation

You are aware that your business must transcreate its message as you broaden your digital horizons. Multilingual SEO is an…

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Machine Translation vs. Transcreation

Website Translation and Machine Translation

Website translation and localization is rapidly gaining traction in every corner of the world as businesses seek to expand their…

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Getting to market faster with minimum viable content (MVC)

MVC - Minimum Viable Content - Website Translation

Iterative processes are fast losing ground to the continuous improvement philosophy. What does this mean for your business? Many things,…

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Languages & Markets (Which languages should I translate to?)

Website translation or localization is an effective tool that can have many benefits for your company, including increasing global reach;…

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Uncovering the Hidden Costs of Translation & Localization: A Quick Take

Introduction -- What are the Hidden Costs? Where are they Hiding?Picture this: Your management team has spent countless months analyzing,…

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