Languages Archives

Brand storytelling: The next stage of marketing

Brand storytelling: The next stage of marketing

What goes into making a great brand?  While a brand is only ever as good as its products and services,…

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ASEAN and Japan: A business opportunity

ASEAN and Japan: A business opportunity

ASEAN (the Association of Southeast Asian Nations) and Japan recently reaffirmed their commitment to exploring areas of mutual interest.  The…

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Bilingualism and advertising: A perfect match?

Bilingualism and advertising: A perfect match?

Does a bilingual person respond to adverts differently depending on what language they are viewed in? The benefits of bilingualism are…

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BBC branches out with global sites

BBC branches out with global sites

The BBC's College of Journalism recently launched websites in French, Hindi, Indonesian and Turkish. It is part of the corporation's…

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Language Q&A With Group CEO Ross Klinger

Language Q&A With Group CEO Ross Klinger

Language is pretty exciting, as it gives people an opportunity to find out about culture and society in a unique…

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Bilingualism Boosts Cognitive Abilities, Study Finds

Bilingualism Boosts Cognitive Abilities, Study Finds

Obviously we may be a bit biased, but we think being bilingual is really important. Not only will it help…

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Will Chinese Loan Words Become Commonplace in English?

Will Chinese Loan Words Become Commonplace in English?

There have been relatively few Chinese words or phrases to have been adopted into the English language in recent times. …

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Language In-Focus: Vietnamese

Language In-Focus: Vietnamese

Vietnam became a member of ASEAN (Association of Southeast Asian Nations) in 1995. Quickly becoming one of the key contributors…

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What Would You Be Called In Finland?

What Would You Be Called In Finland?

Let's get one thing straight, translation is a serious business. No brand wants to be left looking stupid by botching…

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Language In-Focus: Malay

Language In-Focus: Malay

The official language of Malaysia and also spoken in Brunei, Singapore and Indonesia, Malay has an important role to play…

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