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Feature Case Study

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Blizzard & EQHO Deliver
Hearthstone Heroes of Warcraft to Thailand

Blizzard Entertainment wanted to capitalize on the worldwide success of Hearthstone by launching into the lucrative $1.5 billion Southeast Asian mobile games market, but had never released any of their titles in Southeast Asia before, so not only needed a regional games localization thoroughbred, but a partner that could guide them through the demographic, technical, linguistic and cultural challenges.

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