Languages

Only 6% of the world are native English speakers. Do you know which languages your customers speak?

THE WORLD IS AN AWFULLY BIG PLACE!

English might often be thought of as a ‘universal language’, but the truth is 75% of the world’s population speak no English at all – and only 6% are native English speakers. Unsurprisingly 70% of people are more likely to buy online from websites in their native language.

So if you want to connect with a global audience, English-only products are unlikely to get the job done. On the plus-side, while it may take approximately 36 languages to reach 95 percent of online users, it only takes 13 languages to reach 90% of the world’s online buying power, so it isn’t too late to start making an impact.

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As experts in localization services, EQHO is the ideal choice for your brands to go global. To find out more about how localization & brand communications can benefit your business, contact us today.

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