THE WORLD IS AN AWFULLY BIG PLACE!
English might often be thought of as a ‘universal language’, but the truth is 75% of the world’s population speak no English at all – and only 6% are native English speakers. Unsurprisingly 70% of people are more likely to buy online from websites in their native language.
So if you want to connect with a global audience, English-only products are unlikely to get the job done. On the plus-side, while it may take approximately 36 languages to reach 95 percent of online users, it only takes 13 languages to reach 90% of the world’s online buying power, so it isn’t too late to start making an impact.
