With a population of over 260 million, political stability, and some of the most impressive economic growth figures in the region, Indonesia presents major opportunities for companies investing in ASEAN. However, in order to connect most effectively with the Indonesian market, it’s highly recommended that you communicate with your audience in their native tongue. After all, in recent surveys over 70 percent of participants said that they would be far more likely to purchase products and engage with brands when information is presented in their own language.
Now the good news – Indonesian or ‘Bahasa Indonesia’ isn’t considered to be a challenging language in localization terms. Indonesian uses the Latin alphabet; therefore font selection isn’t a challenge like in other emerging Asian languages, so the language is supported across virtually all programs and platforms. Nonetheless, choosing an experienced Indonesian localization partner with demonstrated experience in your industry vertical is important. As with any language, translators must carefully select vocabulary and terminology that is appropriate to the target audience and industry, and ensure that local-specific grammar and colloquial language is considered. However, provided that the right grade of Indonesian translator with appropriate subject-matter expertise is assigned to projects, Indonesian localization does not usually pose a challenge.